OUR STORY

Ela & Jackson is a fashion label founded by ourselves, Ela Duys and Keely Jackson in 2013, trading by September 2015 and officially launching in March of 2017. We have established ourselves as a home grown label with big ambition and most importantly, our finger on the pulse of the global beat. Initially conceived from a fascination (bordering on obsession) for fashion and longing for an endless summer, Ela & Jackson has evolved as a brand to reflect our values as consumers in a population ever increasing in awareness of their environment responsibility.

Fusing fashion with function this new range is designed to flatter the form whilst providing performance and in the same breath, providing the opportunity to be conscious of your purchasing habits and as such, your impact on the environment.

As a growing brand in the 21st century, we acknowledge our responsibility to be making ethical choices and actions in the pursuit of fashion and are excited to be able to offer consumers the opportunity to do the same with our sustainable and eco activewear.

Partnering with ECONYL® , we are now using regenerated nylon that is made from waste such as fishing nets from the oceans and aquaculture, fabric scraps from mills and carpets destined for landfill. A fabric that is infinitely recyclable which means we are able to create new products without ever having to use new resources.

With every collection we have sought to create a range that truly reflects our love of the Australian culture, mixing the outdoors, fashion and fitness, as well as a desire to inject a taste of what’s to come into the market. After experimenting with fabric and its myriad of applications, Ela & Jackson still favours classic, clean lines but is consistently striving to take extra steps to move with innovative strides.

In creating these unique pieces, inspiration is drawn from cultures and landscapes all over the world, but ultimately from each other and from you, our customer. Ela & Jackson designs are versatile and a natural fit for the ‘every woman’, made to be worn and loved by you.

 

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